Email Marketing Part 3: Build Your Audience Building a quality list of email subscribers is the most important, and most often overlooked, piece of any email marketing strategy. To some extent, email marketing is a numbers game – the larger your list, the more likely you are to connect with readers who want your services. Here are some specific tasks… Continue Reading
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Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It’s simple: give your clients a good reason to open your newsletter, and a good reason to keep an eye out for the… Continue Reading
Though its code seems to be pretty standard, Arkansas throws a bit of a wrinkle into healthcare marketing on medical websites by potentially penalizing physicians who advertise the quality of their medical services. Since “quality” is such a vague word, this could make it very difficult to legally highlight your practice’s high levels of care and excellent cosmetic results in… Continue Reading