What's a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites. Somewhere along the line they've been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved...
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What are the most common SEO mistakes? Many of our new clients come to us with an existing website…a website that has done little for their practice. We can usually guess the problems we will find before we ever see their pages. Despite the fact that basic search engine optimization tactics are available to anyone...
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What should I be doing to promote my new website offline? There's more to promoting your website than search engine marketing. Many of your patients will find your site thanks to the efforts you make offline. Here's a quick checklist of what you can do in the real world to make the most of your...
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My nephew tells me that the title tag is important for my search engine placement. Are there any rules or formulas for writing a good title tag? Your nephew is a smart kid. The title tag, the area of each web page that contains the text which is displayed at the very top of your...
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Is it better to do an online press release than a press release in the news or print media? That's a big question. So I'll take an out with an easy answer. Whether you are distributing your press release online or off, we recommend the following Keep your press release under 350 words Take the...
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Isn't SEO just about top rankings? Let me ask you a question. Do you want top rankings or more patients? Because the top search engine rankings and consultation requests are NOT implicitly related. Have you ever watched a local business with an amazing location — maybe the busiest corner in your downtown —fail despite the...
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I've been contacted by several companies that guarantee top-10 rankings for a fee. Can you tell me if these are legitimate offers? Search engines are in the business of delivering untainted results. No SEO company can simply place your site at the top of the natural search results. Some SEO companies, however, guarantee discounted pricing...
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I keep hearing about "off page" or "off the page" factors that can influence my search engine positioning. What does that mean? Search engines look at more than just your web pages when determining your positioning; they also look "off page" for clues about your site's quality and your reputation in the industry. But the...
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