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Archives

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

3 Reasons Why Plastic Surgery Practices Are Experimenting With Snapchat

Here we are again! Another social platform has entered the scene and the industry is buzzing about what this means for plastic surgeons. The new platform is Snapchat! To the surprise of many of our clients, Snapchat isn’t actually that new. The social platform has been around since 2011 but is just starting to gain traction in the aesthetic industry.… Continue Reading

Facebook Lead Generation Ads: What They Mean for You

In social media’s evolving climate, advertising methods on platforms such as Facebook change weekly. One of the latest developments in this area has been the implementation of lead generation ads, a form of ad that allows interested users to click on an ad, fill out a short form, and submit their lead information all within the Facebook platform. If you… Continue Reading

Saying ‘I Do’ to Social Media

I’ve been married for close to 6 years and have truly loved every moment. Even the hard ones. It’s in those hard times that I’ve realized why I married my husband. To this day, and 2 beautiful daughters later, I still call him my best friend. Working in the ever-changing world of social media, I’ve realized that social media is… Continue Reading

3 Reasons Why Aesthetic Practices Should Invest in Social Media Marketing

I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don’t have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While these factors are legitimate, it… Continue Reading

Social Pulls Ahead Once Again

In the rat race of digital marketing, social media continues to prove itself. Whether researchers are measuring the amount of time users spend on mobile apps like Instagram, or the number of searches on YouTube each day, Internet users are relying on social media for more of their news, information, and entertainment. Recently, two major shifts have occurred within the… Continue Reading

The Online Patient Migration

As birds migrate north in the spring, there’s a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to third-party platforms such as Yelp,… Continue Reading

Why Social Media Marketing Is Like Designing a Greeting Card

Once upon a time, before social media posts were the mainstay to wish a friend a happy birthday, congratulate a couple on their engagement, or announce a baby-on-the-way, there were greeting cards. Of course, they’re still around today, but they are increasingly becoming a bit of an old-fashioned convention, at least for younger generations. When you do receive a card,… Continue Reading

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