Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
In more than 20 years of helping dermatologists with their marketing, Etna has been a part of many success stories, but we've also learned a lot from the failures we've observed. Too often, we see clinics that come to us maybe 2 to 5 years in that have made some painful mistakes. In this post,... Continue Reading
At Etna, we believe in success through partnership. That means working on behalf of our clients as well as empowering you to take your own growth and success to new heights. In response to the COVID-19 pandemic, Etna produced the Insider's Guide to DIY Marketing to support the elective healthcare industry. This series of downloadable... Continue Reading
As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s... Continue Reading
How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online... Continue Reading
Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months... Continue Reading
Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it's really important to understand as much as you can about what's going well during those phone calls — and what could be improved. That's where call tracking comes into play. Call tracking gives... Continue Reading
Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading
Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading
