Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides... Continue Reading
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We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos on your website isn't just about quantity, it's also about quality. Simply stated,... Continue Reading