Effectively Using Images in Blog Posts (Updated 2026)
SEO considerations that help images support performance, not just aesthetics. ... Continue Reading
Etna Interactive
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San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
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HIPAA & Your Online Marketing
Obviously, I don't need to tell you about how important it is to be aware of protected health information as it relates to HIPAA. But, when it comes to online patient submission forms, uploads, emails, social media, and so on, the list of things to know about how to protect ePHI is continually growing. In... Continue Reading
Will Doctors See New Restrictions on the Use of Testimonials?
In the U.S., the Securities and Exchange Commission (SEC) has issued article in Investment News. With online reputation a legitimate concern for many doctors and the dissemination of only favorable reviews likely to be restricted, what is a physician to do? Our own research – and reports from the likes of www.realpatientratings.com – suggests that... Continue Reading
Five Steps to a Content Marketing Plan
At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it's no longer just about providing information. We all want to be seen on the Web, and to be found, you must... Continue Reading
When Bad Things Happen to Good Dermatology Practices
We were recently emailed an article written by one of Etna's industry partners, Medical Risk Institute. As attorney Mike Sacopulos says, "Documenting known risks and articulating a plan to manage those risks should be every practice's No. 1 priority." "Covered entities must perform a full and comprehensive risk assessment and have in place meaningful access... Continue Reading
Email Marketing for Medical Practices: Why It’s Time Well Spent
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Patient Referral Survey Yields Pretty ‘Cool’ Result
Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients' needs. That's why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results... Continue Reading
West Virginia
West Virginia medical advertising rules address false or deceptive advertising and identify several types of advertising that may not be considered in the public interest. The cited rules include restrictions related to testimonials, guarantees of satisfaction or cure, deceptive discounts, sensational or flamboyant advertising, and unsupported claims of professional superiority. Medical marketing rules can vary... Continue Reading
