Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
New Hampshire's medical advertising rules address statements that may deceive or mislead the public, as well as advertising claims of professional superiority. Medical practices should review marketing language carefully to ensure claims are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider type, and service. For a... Continue Reading
Healthcare providers in Montana must ensure their marketing does not include any false, misleading, or deceptive claims about their services, qualifications, or results. Montana may be big sky country, but the sky's not the limit. Under Montana law, advertising that could deceive, defraud, or harm the public may be considered unprofessional conduct. While this guidance... Continue Reading
Kansas medical advertising rules address fraudulent or false advertising, including requirements around free offers for examinations, services, or procedures. Practices that promote a free consultation, exam, or service should be clear about what is included and when additional costs may apply. Medical marketing rules can vary by state, provider type, and service. For a full... Continue Reading
Indiana's medical advertising rules identify false or misleading advertising as a potential basis for disciplinary sanctions. Medical practices should review website copy, digital ads, and other patient-facing content carefully to help ensure claims are accurate, clear, and not likely to mislead patients. Medical marketing rules can vary by state, provider type, and service. For a... Continue Reading
We are working with a long-time client on redesigning their site. The practice manager asked, "About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?" Presenting before and after photos for... Continue Reading
