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Category Archives: SEO

In 2017, Mobile-First Is an Imperative

Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can’t rely on them alone. Why? Because ranking will… Continue Reading

Keeping Up With Google+

We know. Keeping up with Google’s constant changes can be hard, especially because the effects can be felt across the entire Web. But here at Etna, we actually love keeping up with all the changes. Here’s the rundown on what you really need to know to keep your social media marketing on track — without all the extra tech-talk. Google’s… Continue Reading

Looking Back to See the Future: Google Rankings in 2015

It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in trouble? In this video, we… Continue Reading

Penguin and Your Practice

First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the “disavow” tool, thereby building Google’s “hit list.”… Continue Reading

Advanced SEO: 7 Tips for Next-Level Medical Marketing

Today’s search engine rankings are volatile, and no single tactic can ensure your place at the top of the list. In this webinar, learn how to earn and protect your ranking by diversifying your SEO strategy. Take your SEO to the next level with the actionable advice in this informative presentation. Diversify Your Keyword Targets Embrace content strategies such as:… Continue Reading

Local Search – Put Your Pin on the Map

The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before. Expand Your Online Strategy for a Changing Local Landscape How will you improve Web and map rankings when Google detects the searcher’s location? How will you improve Web and map rankings when the search phrase references… Continue Reading

5 Steps to Get Your Video Noticed on the Web

Many of our clients have invested time and money in producing videos that highlight their practice, their philosophy, and their results. But once the camera’s turned off, what’s the best way to share these videos with potential patients? Online it’s still all about the search engines. So how do you get your video to rank well in Google and YouTube… Continue Reading

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